November 2020
About the Transaction
Within a short time, Staplerkönig GmbH has made a name for itself as a rapidly growing b2b online
platform for intralogistics spare parts and corresponding services.
The company’s mission is not less than the complete digitization of the process of spare part
procurement. Beside the online platform it has developed a portfolio of unique services such as a
marketplace for used parts, a vehicle management app and a service finder.
The market for intralogistics spare parts in Europe represents annual recurring revenue of over 1$
Billion.
Both sides see the added value of the cooperation above all in the fact that they can share experiences
with each other in terms of business models, online business challenges and customer services. In
addition, the companies have agreed that Staplerkönig will not be integrated into the Kramp
organization, will retain its own management and will continue to operate independently in the market.
Both companies are looking forward to a successful and future-oriented cooperation.
Transaction Highlights
This transaction continues to demonstrate Göttingen Corporate Finance’s growing expertise and track record in the field of digitization.
Quotes
Markus Kempter, CEO and co-founder of Staplerkönig, commented: "The team of Göttingen Corporate
Finance did an unbelievable job! They were always present and on top of the process. Thanks to their
in-depth industry expertise, reach to investors and commitment we found the perfect partner for the
next step of growth. We are excited to join the Kramp family."
Michael Goldemann, CEO and co-founder of Staplerkönig, adds: "Without GCF this wouldn’t have been
possible. They guided us through many difficult parts of the process such as business plan
projection, equity story drawing, investor’s negotiations and valuation exercise. We selected the
best fitting deal from multiple offers they brought to the table."
Timo Peter, Founding Partner at GCF, commented: "With our expertise at the intersection of classical
industrial sectors such as intralogistics and digitization transformation, our access to relevant
strategic and financial investors we were able to drive this cross-border exit to
success."
Mario Babic, CCO of the Kramp Groep, commented: "Staplerkönig and the Kramp Groepare very similar in
structure, as both companies focus on online business and have the same products, customers and
suppliers, although being in a neighbouring market and of different sizes."
About Staplerkönig GmbH
The company was founded in January 2018 in Wertingen, near Augsburg. Company founders Michael Goldemann
and Markus Kempter recognized the need for a simple and digital solution for the delivery of spare parts
and accessories for forklift trucks. The company is setting new industry standards with an online
platform that is unique in the industry. Spare parts and accessories are sourced worldwide from renowned
manufacturers, wholesalers and suppliers and are made available to customers in a targeted manner via
the online store.
About Kramp Groep B.V.
Founded in 1951 by Gerrit Johann Kramp, the Kramp Group is headquartered in Varsseveld Netherlands. With
3000 employees and over 1$ Billion in revenue, Kramp is one of the largest trading e-commerce companies
for agricultural parts in Europe. The main focus lays on the supply of spare parts for agriculture to
resellers and industrial customers such as construction, forestry and gardening equipment manufacturers
all over Europe.
About Göttingen Corporate Finance
Göttingen Corporate Finance (GCF) is a leading advisory firm to small and midcap technology driven
companies. The firm provides fundraising, M&A and strategic advice to exceptional entrepreneurs and
companies. The team combines in-depth investment banking knowledge, a passion for technology,
entrepreneurial experience, financial acumen and a keen sense for what will count tomorrow. GCF advises
clients from various industries ranging in maturity from first product sales to double-digit millions in
revenues with a seasoned management and strong position in their market segment.